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Job Requirements of Brand Manager:
-
Employment Type:
Full-Time
-
Location:
Racine, WI (Onsite)
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Brand Manager
Generis Tek Inc.
Racine, WI (Onsite)
Full-Time
Please Contact: To discuss this amazing opportunity, reach out to our Talent Acquisition Specialist Bhupendra Chopade at email address can be reached on #
630-576-1937
.We have Contract role Brand Manager for our client at Racine, WI. Please let me know if you or any of your friends would be interested in this position.
Position Details:
Brand Manager- Racine, WI
Location : Racine, WI 53403
Project Duration : 3+ months of contract
Pay rate : $58 an hour on W2
Role Summary:
As the Contractor – Brand Management (Air Care), you will support the development and execution of brand strategy, integrated marketing communications, and media-to-cart initiatives. This role collaborates cross-functionally with creative agencies, marketing teams, omni channel partners, and design teams to ensure consistent brand messaging and a seamless consumer journey from awareness to conversion.
Key Responsibilities:
1. Brand Strategy & Communications
• Support the execution of communication strategies.
• Contribute to the development of integrated marketing plans across channels (e.g., social, digital, in-store, traditional media).
• Collaborate on asset creation for campaigns, including packaging, content, and activation platforms.
• Partner with internal teams and external agencies to ensure alignment on brand messaging and visual identity.
2. Media-to-Cart & Omni channel Planning
• Leverage consumer and shopper insights to inform marketing tactics and media planning.
• Coordinate timelines and deliverables for omni channel activation plans.
• Collaborate with media and retail partners to optimize media spend and shopper engagement.
• Retail analysis of fragrance programs, and tracking of market trends
• Building trade narratives related to fragrance programs to support sales execution.
• Project management of fragrance programs from a marketing perspective in colab with x-functional teams
• Help manage budgets related to media, promotions, and shopper marketing initiatives.
Required Education: Bachelor’s Degree in a Relevant, Professional Degree (Marketing, Business, Finance or Communications)
Top 5 Required Skills:
1. Analytical mindset with the ability to interpret data and insights.
2. 5–7 years of experience in marketing, preferably within consumer goods or retail.
3. Proven Project Management experience with excellent organizational skills (flexible mindset, able to manage ambiguity.)
4. Excellent written and verbal comm skills while working cross-functionally and managing external agency relationships within a corporate environment.
5. Basic understanding of P and L and how that correlates to the role.
Technology Proficiencies:
Microsoft Office – Excel, Outlook, PowerPoint, etc.
Preferred Attributes:
Knowledge and Experience with Nielson Data
Creative Problem solving and resourcefulness
Prompting AI
To discuss this amazing opportunity, reach out to our Talent Acquisition Specialist Bhupendra Chopade at email address can be reached on #
630-576-1937
.About generis tek: generis tek is a boutique it/professional staffing based in Chicago land. We offer both contingent labor & permanent placement services to several fortune 500 clients nationwide. Our philosophy is based on delivering long-term value and build lasting relationships with our clients, consultants and employees. Our fundamental success lies in understanding our clients’ specific needs and working very closely with our consultants to create a right fit for both sides. We aspire to be our client has most trusted business partner.
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